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A boutique for baby

BY CHELSEA BOULRISSE - cboulrisse@wabashplaindealer.com

One of the newest additions to the downtown business community is setting out to clothe the newest additions to Wabash families.

Tiny Threads is a baby clothes boutique owned by Wabash resident Leah Hines. Previously the owner of Leah’s Cakery, Hines switched gears after noticing that there weren’t many places nearby that offered unique and boutique-quality baby clothes. With a 2-year-old son herself, Hines understood the challenges faced by mothers when it comes to clothes shopping for little kids.

“It kind of hit home,” Hines said. “(Shopping) can be hectic and stressful, so I thought other moms sometimes have that same issue. (We) have to travel an hour or hour and a half for a boutique or at least a half hour to a Kohl’s or any department store, so we chose to try and bring that here locally.”

Hines then started going through the necessary steps to establish her business, find vendors and get the word out about her new venture. Hines also got some help from her fellow small business owners. Lisa Downs from Ellen’s Bridal Boutique and Maria Smyth from the Eclectic Shoppe lent a hand by steaming the baby outfits and setting up the store. Since opening in November, Hines said that she has received continuous support from the business community.

“It was very welcoming ever since we’ve been down here,” Hines said. “Wabash is an awesome community and all the businesses help each other. It’s a really amazing camaraderie.”

That support has also been demonstrated by the consumer community. Hines said traffic and business has been steady since they had opened. She added that she is focused on building relationships with local mothers and giving them a place to shop for their young ones without traveling out of town.

“It’s something new and exciting in Wabash,” Hines said. “I love the relationship aspects of owning a business. I’ve been building relationships and great customer services to keep them coming back.”

Once the holiday season wraps up and makes way for the new spring clothing lines, Hines hopes to expand her store’s offerings even more. One of her big draws for the spring season will be first communion dresses and shoes as well as other clothes for the upcoming season.

“I really want to offer that full service experience here to help people create outfits and find items and gifts for the little ones in (their) lives,” Hines said.